A new home for H^CK
General News/08 Jun 2026
H^CK is now seven years old. A project which started during the highs of first-time motherhood, with a whole lot of heart and vision, not long after this photo was taken.
Innovate
We are experienced consultants, ready to help you navigate the congested world of communications, creative services and technology.
Most of our clients come to us for public relations (PR) first – hailing from sectors like health, biotechnology, technology, and capital markets. Our team extends to creative, marketing and technology services too.
Our counsel moves metaphorical mountains. We nurture relationships. We are perceptive and patient in times of celebration or crisis. We understand the science of stakeholder relations and talent activation. We are strategic, focused, and efficient.
When the time comes, crafting and amplifying your story is our true superpower, armed with calculated ideas that cut through. All while remaining comfortable and reliable in the daily waltz of always-on work too.
We don't do beige. We put our whole selves into our work. The result? Empowering our clients to embrace the true art of communication together - in technicolour.
Communications, creative and technology specialists who help brands move with purpose.
We start with asking who, what, when, where, why and then roll our sleeves up to show you how. H^CK offers a full suite of communications, public relations and marketing services.
We provide specialist digital marketing and technology services and build digital products too. Start by sharing your needs or pain points, and we'll deliver creative and informed solutions.
Creative? Always. Our team includes graphic designers, illustrators, photographers, videographers, and more. We challenge ourselves and our clients to think outside the box.
We find, train and amplify voices. Bright, interesting minds who are leaders in their industry or advocates for a cause and truly deserving of attention. We connect the dots, with bespoke speaking and commercial opportunities, together with earned media too.
H^CK is now seven years old. A project which started during the highs of first-time motherhood, with a whole lot of heart and vision, not long after this photo was taken.
ARC is an online website hosting, insights and amplification hub. It greatly enhances data visualisation, marketing automation, security measures, resource controls, and much more.
Public relations is rarely a linear sport. The H^CK team knows real cut-through comes from crafting stories that extend (far) beyond corporate news flow.
Integrated PR and investor relations means running your public messaging and your financial messaging off one story. Media releases, customer and community communications, analyst briefings and ASX announcements all point in the same direction about where the company is going. When they drift apart, journalists and investors notice, and that costs you credibility. Handled together, a product announcement flows into the growth story you carry into an earnings update, and that investor story still holds when a reporter tests it.
A boutique agency runs small teams that are senior-heavy. The people who win the work are usually the people who do the work, so a founder or senior lead stays close to clients. Large agencies bring scale: more staff, more locations and the capacity to run big multi-market campaigns, generally at higher cost and with more layers between you and the person making decisions. The right fit depends on whether you need broad coverage or senior focus.
Yes. H^CK designs, produces and measures campaigns with a single team, so the creative and the technology, including the data and AI-visibility work behind it, sit together rather than being split between a PR agency and a separate developer. That means a campaign is strategised, built and measured as one piece of work, not handed off part-way through.
Media training prepares executives or a spokesperson to hold a clear message in a live setting, whether that is a journalist interview, a conference panel or a hard phone call during an issue. It covers answering the question actually asked, bridging back to your key points and staying steady when the questioning gets difficult. Executives in regulated or technical fields tend to need it most, because they have to turn complex detail into plain answers a general audience and a reporter can follow. Sessions usually combine short technique coaching with mock interviews that are recorded and played back.
Biotech communications sit on top of R&D milestones, so the strategy starts there. You map the milestones that carry the story: trial phases, regulatory submissions, partnership or funding news. Around each one you plan messaging, keeping every claim inside what the evidence allows and mapping back to the investor story. Communicating the science well is key. Spokespeople usually need media training to explain technical detail without overstating it.